100% Florida premium grapefruit juice. Not from concentrate - pasteurized. Original Ruby Red Grapefruit Juice is 100% pure Florida juice. We use only mid to late season fruit that is handpicked at its peak, then gently squeezed and pasteurized. This guarantees you a richer, sweeter, juicier taste found in no other grapefruit juice. The Indian River citrus growing region is legendary for producing the finest grapefruit in the world. With Indian River Select grapefruit juices, the legend lives on. Looking to lose a few pounds? Grapefruit juice is satisfying and filling, yet has no fat, cholesterol or refined sugars. Natural. Fresh from Florida.