Natural flavor. Great tasting snack! 30% less fat than the leading potato chip (this product: 7 g fat per 1 oz serving; leading potato chip: 10 g fat per 1 oz serving). Great all natural snack. All natural. 0 g trans fat (per serving). No preservatives. This is sensible: great taste, no cholesterol, no trans fat, all natural. This is your portion: 38 straws. The outer circle identifies what is sensible about this product. The large number inside the circle identifies the self-measured portion for each 1 oz serving. Tastes Great!: Sensible Portions Potato Straws offer you the same great taste of a potato chip without the added fat and greasy fingers. Enjoy a generous serving size for 30% less fat than the leading potato chip. Are you eating sensibly? Why are Potato Straws better than traditional potato chips? All natural ingredients, no preservatives, cholesterol free (per serving), kosher OU, great taste! Our passion is creating innovative and great tasting snacks. WE guarantee you'll love them! -Jerry Bello, CEO & Jason Cohen, president. Made in USA.